The marketing program addresses both of the most essential aspects of prospective marketers having invaluable practice and knowledge of the standard business industry as well as building on the skills of being creative. Marketing touches all aspects of modern living whether its internal marketing in organizations or selling to sophisticated clients. The distinguishing feature of this degree is its emphasis on quantitative analysis. The demand is growing for marketing professionals who are proficient in using analytical tools and programs to analyze data to make better marketing decisions.
RISE Center:
The Dallas-Fort Worth region is a hotbed for retail corporations and related marketing, information technology and supply networks. The Center for Retail Innovation and Strategy Excellence (RISE) seeks to be the leader in an effective retail corporate response to disruptive technologies and digital transformation through service, research and education.
To make this a reality, RISE will provide a focus for improving the regional response to the needs and opportunities created by unprecedented disruption and digital transformation. Disruption and digital transformation are related twin challenges that have made it a necessity for virtually all companies to enhance their corporate value and customer experience.
RISE acts as a hub of engagement for the DFW regional retail industry and Jindal School faculty and students in the Marketing, Operations Management and Information Systems Areas. Engagement is based on six pillars, including:
- Work with leading-edge faculty on retail-related research
- Industry-funded research projects
- Lecture series
- Capstone projects for graduate and undergraduate classes
- Case study competitions
- Internships
| Rank | State | Gifts |
|---|---|---|
| 1 | TX | 6 |
| 2 | NV | 2 |
| 3 | AA | 0 |
